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  Areas of Expertise
   
 

Mobile Ecosystem is deeply experienced in the breadth of mobile communications products and services. As a veteran industry executive and advisor, Mark Lowenstein provides a unique, “holistic” perspective of key industry issues and drivers, centered around three themes:

  Next generation networks, devices, services, and applications
  The role of wireless within the broader digital universe – competition for the consumer’s share of mind, time, and “wallet”
  The evolution of industry structure and business models in a more open, Internet-like framework

We have particular research and project experience in the following areas:

 

Service Provider Strategies

 

Next Generation Voice and Data Services

  Portfolio Management
  Go-to-market Strategies
  Pricing Evolution
  Product and Business Planning
  Best Practices
  Customer and Market Intelligence Strategies
  Market Segmentation - Enterprise and Consumer
  Wireless Messaging
  Multimedia: music, video, gaming
  Personalization and Contextualization
  Social Networking and User-Generated Content
  Search, Advertising, and M-commerce
  Enterprise Applications
 

Networks and Devices

 

Business Model Evolution

 

Mobile Broadband Evolution: 3G, 4G, IP/IMS

  In-Building Systems
  Device Hardware: design, segmentation, feature functionality
  Device Software: UI evolution, personalization, platforms, OSs
  Service Delivery Evolution: gateways, platforms, content management
  Open Network Transformation
  Search and Advertising
  Mobile Commerce
  Converged Services and Platforms